Welcome to

Positive Outcomes

A learning and development platform designed for pharma brand and marketing teams. Focused on healthcare media, it helps you build a deeper understanding of how media works, why it matters, and the value a specialist agency can bring to your campaigns. Through practical insights, real-world examples, and expert guidance, Positive Outcomes empowers teams to make more informed decisions and maximise the impact of every media investment.

Chapter 1: Foundations of Healthcare Media

A better understanding of healthcare media will enable you to achieve better results from your campaigns. We explain how to create awareness, engage with HCP's, and influence their behaviour.

VIDEO MODULES, click to play

Positive Outcome:
Understand the definition and role of healthcare media in reaching and engaging healthcare professionals.

Positive Outcome:
Gain a high-level overview of the channels and platforms that make up the healthcare media landscape.

Positive Outcome: 
Learn the key differences in strategy, regulation, and audience between healthcare, consumer, and B2B media.

Positive Outcome: 
Challenge common misconceptions that can lead to ineffective or misaligned media campaigns.

Chapter 2: Strategy & Campaign Planning

Clear planning is essential for successful outcomes. A strategic approach with clear communications and expectations, allow campaigns to be delivered effectively and efficiently. We show how to approach key elements of planning considerations.

VIDEO MODULES, click to play

Positive Outcome:
Understand the definition and role of healthcare media in reaching and engaging healthcare professionals.

Positive Outcome:
Gain a high-level overview of the channels and platforms that make up the healthcare media landscape.

Positive Outcome: 
Learn the key differences in strategy, regulation, and audience between healthcare, consumer, and B2B media.

Positive Outcome: 
Challenge common misconceptions that can lead to ineffective or misaligned media campaigns.

Chapter 3: Engaging Healthcare Professionals (HCPs)

Understanding your audiences is essential to being able to reach and communicate with them effectively. We demonstrate how to target the right HCP's and ensure that we create impact, and deliver results.

VIDEO MODULES, click to play

Positive Outcome:
Understand the definition and role of healthcare media in reaching and engaging healthcare professionals.

Positive Outcome:
Gain a high-level overview of the channels and platforms that make up the healthcare media landscape.

Positive Outcome: 
Learn the key differences in strategy, regulation, and audience between healthcare, consumer, and B2B media.

Positive Outcome: 
Challenge common misconceptions that can lead to ineffective or misaligned media campaigns.

Chapter 4: Channels, Formats & Tactics

Successful media campaigns must reach the right audience, in the right place, at the right time, delivering relevant and appropriate messaging. We explain how to use media effectively.

VIDEO MODULES, click to play

Positive Outcome:
Understand the definition and role of healthcare media in reaching and engaging healthcare professionals.

Positive Outcome:
Gain a high-level overview of the channels and platforms that make up the healthcare media landscape.

Positive Outcome: 
Learn the key differences in strategy, regulation, and audience between healthcare, consumer, and B2B media.

Positive Outcome: 
Challenge common misconceptions that can lead to ineffective or misaligned media campaigns.

Chapter 5: Performance & Optimisation

Big numbers don't necessarily indicate campaign success. Get the set up right, establish appropriate KPIs and assess based on insight not just data.

VIDEO MODULES, click to play

Positive Outcome:
Learn the key metrics and approaches to evaluate media performance across platforms.

Positive Outcome:
Consider how different approaches affect your audience reach.

Positive Outcome: 
Understand the steps involved in launching a compliant and measurable healthcare campaign.

Positive Outcome: 
Learn proven principles and tips that underpin effective, compliant, and impactful campaigns.

Conclusion: Using a Specialist Healthcare Media Agency

Understanding how media works can reveal its potential, but only a specialist healthcare media agency has the expertise to turn that knowledge into powerful, effective campaigns – delivering outstanding results and truly positive outcomes.

VIDEO MODULES, click to play

Positive Outcome:
Recognise the specialist knowledge and benefits that healthcare media agencies provide.

Positive Outcome:
Simply, why you need MMS360, if you want better outcomes from your media campaigns.

“Positive Outcomes is fantastic for pharma brand and cross-functional teams — the practical insights and specialist guidance make healthcare media not just understandable, but truly strategic.”
Sioned Preece, Marketing Director, Moderna

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Get in touch

Andrew King
07949 037888
andrew@mms360.co.uk
 Andrew King
 MMS360

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